Collective Intelligence
15:07
Collective Intelligence...
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Significantly I was inspired by listening to a brief summary within my lecture of "The Medium is the Massage" published in 1967 by a philosopher of communication hypothesis, Marshall Mcluhan. Mcluhan became well known especially in the 1960's early 1970's for creating phrases such as "Media is the message" and "The global village" along with effective graphics to represent his thoughts. Meanwhile the electric ages became dismissed, which meant his work was not considered, however as soon as technology originated Mcluhan's work became relevant again as he portrayed his work effectively through technology.
When considering "Media is the Massage" Mcluhan stated that the content was more vital than its form; furthermore regardless of what is being stated within the media the impact is the means of communication. Resulting that the same information could be published using a variety of mediums yet it can still decode a different message to the viewer or reader. Along with this Mcluhan stated:
"Print technology created the public. Electric technology created the mass" (1964)
Therefore Mcluhan elaborates that print technology such as; newspapers and magazines were the written culture, were consumers would read the information individually. Meanwhile oral communication such as; radio and television were listened to or reviewed by more than one person at a time, which created a "mass" audience- this adapts to the title of the book "The medium is the massage". I thought that his work was admiring through the use of quotations which almost injects audience's to re-think everyday situations.
"The Machine is using Us" by Mike Wesch who studies how people behave online; furthermore orginally you would just read a book, yet now this book could be accessed online with parts deleted or added to (metadata).
"Remixed, reissued, redistributed" (Walsh 2009)
Consumers have become the producers...
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