A Theory of Fun...
A Theory of Fun by Raph Koster is a book designed to inspire game designers to think of new bigger and better game ideas, furthermore it includes a narrative about what drives us as consumers to seek out new products whilst for it to become an addiction.
"Koster is widely recognized as one of the world's top thinkers about game design"
Subsequently we were allocated a task to come up with a new game which can be fun for consumers, furthermore we came up with the idea of making a game which makes healthy eating more fun. As most of the time, people have time to engage with fun or entertaining products yet when something is not fun for example, waking up in the morning- people tend not to do it with such enthusiasm.
Therefore we came up with the idea of promoting our vending machine which is on the top floor of our University which includes healthy foods for students. As not many students know about this, especially those that do not visit the top floor. Ultimately the students will be using a least some exercise going to use the vending machines, as well as choosing something healthy too.
In order to make this idea fun, we decided to include QR codes which would be provided on the healthy products within the machine. The QR codes would relate to a cross word which would be projected next to the vending machine, whilst the QR codes would be scanned by the consumer to give them a clue to the crossword.
How does it work?
1. A consumer visits the vending machine
2. Buys a healthy item
3. Scans the QR code
4. Receives a clue to the cross word
5. If they know the answer- visit the front office of the University to submit their answer
6. If the answer is correct- their name will be entered on the word which they submitted (Recognition)
7. If they are not correct they either buy something else the following day from the vending machine to work out another clue, or keep guessing until someone has already completed the answer
8. Whoever completes the most clues will be provided with one free item a day, for a year at the Universitys' local Starbucks.
Ultimately once we came up with the idea we then created the QR codes as well as the cross word in order to test it out on other media students.
